How to set up Personalizer

Personalizer lets you display tailored messages based on a visitor’s location, behavior, or shopping journey. Whether you’re highlighting a specific model for returning visitors or targeting shoppers near a competitor’s lot, Personalizer helps turn browsers into qualified leads.

In this article, you’ll learn how to create, configure, and prioritize personalized messages on your website.

1 Access personalizer in the backend

In the backend of your site:

Then click Add New

Click Personalizer from the left-hand menu

2Add your content key

In the Content Key field, enter the exact key that tells the system where the message should appear.

• Homepage → use: Homepage USP
  
• All VRPs → use: VRP Personalization

Tip: Always copy and paste the key shown below the field to avoid typos or formatting errors.

3 Create your personalizer

• In the content editor, make sure the Visual tab is selected (unless you’re using HTML — then choose Text)
  
• Add your message text directly in the editor

• To add an image:
  
  • Click Add Media
    
  • Upload or choose from your media library
    
  • Click Insert into post

• To hyperlink text or images:
  
  • Highlight the item
    
  • Click the link icon in the toolbar

Paste your URL and press Enter (or click the blue arrow) 

4Add a tag

In the Tag field:

• Enter a clear, specific label (e.g., Mach-E Incentive, Returning SUV Shoppers)
  
• This helps you track performance in Google Analytics and organize personalizers in your dashboard

5Set your rules 

Use the Rule Editor to determine who will see the message:

• Choose a rule and drag it into the Ruleset box
  
• Customize dropdowns to match behavior (e.g., returning visitor, interest in a specific model)
  
• Combine multiple rules using AND or OR logic
  
  • Example: Returning Visitor AND Viewed Ford Mustang Mach-E

6 Set a targeted location (optional)

Scroll to the Geofencing Editor to target users based on location:

1. Enter a zip code or address
   
2. Choose your shape (circle or square)
   
   • Right-click the shape to remove it
     
3. Drag to set your radius

Geofencing is optional but enhances personalization by targeting physical behavior (e.g., someone near your store or a competitor’s lot).

7Publish and test your personalizer

• Scroll to the top and click Publish
  
• Then click Reload Cache

To test:

• Open an incognito browser window
  
• Simulate the behavior defined in your ruleset (e.g., return to the site, visit from a set location)
  
• Combined rules (e.g., location and returning visitor) must be triggered together

8Reorder your personalizers

To control priority:

• Go to Personalizer > Re-Order
  
• Drag and drop to arrange, putting your most specific or time-sensitive messages first