Cars Commerce Media Network | Cars Commerce Help Center

Ad Campaign Reqs

Essential guidelines for getting started with various campaign types and submitting custom creative. Find requirements for client-provided video for In-Market Video (IMV) campaigns, as well as guidelines for client-provided display ads. Additionally, learn how to successfully onboard for IMV, Cars Social, In-Market Display (IMD), Tentpole, and VIN Performance Media (VPM) campaigns, including setup steps, creative options, inventory requirements, timelines, and what to expect after launch.

Performance Reporting

Learn how to install the Cars Commerce attribution pixel to unlock AI-driven bid optimization, view-through conversion tracking, and full-funnel reporting for your media campaigns.

Creative Messaging Guidance

AI Optimization

Compliance and Privacy

Learn how to review the terms and conditions for your Cars.com ads, including the Marketplace Terms and Conditions agreement. Additionally, explore how CCMN ensures compliance in audience targeting for products like IMD, IMV, VPM, and Cars Social by leveraging real Cars.com shopper behavior to build in-market audiences with daily refreshes and 90-day targeting.

Reporting and Analytics

Learn how to find and analyze Cars Commerce Media Network (CCMN) referral traffic within Google Analytics, including performance data for campaigns like In-Market Display, In-Market Video, VIN Performance Media, and Cars Social.

FAQs

Find answers to common questions about the Cars Commerce Media Network, covering topics like ordering BlueDriver OBD devices through the Cars.com Hub, verifying your ads are live by connecting with your Performance Manager, updating target addresses for VPM or Cars Social through your AE or support team, understanding Cars Social targeting options and vehicle eligibility, learning where In-Market Video (IMV) campaigns appear based on your tier, and details on the use of UTMs in ad campaigns.