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How to access your shopper alerts
Learn how to access shopper alerts and leverage key insights to re-engage a lead of shoppers who are still browsing Cars.com.
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How to best respond to a Cars.com lead
Learn the strategy behind responding to different types of Cars.com leads that come through your CRM every day. Leverage granular Shopper Details to help make your communication with leads personalized to close more sales.
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How to navigate shopper details
Learn how to review shopper details to understand buyer intent, prioritize leads, and personalize follow-up on Cars.com.
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How to understand lead sourcing for Cars.com products in your CRM
Learn how lead sources for Cars.com products show up in your CRM, what they mean, and how to respond to each type of lead to close more deals.
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How to connect your CRM to customize shopper alerts
Connect your CRM to receive shopper alerts without duplicate leads.
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Expert Article
How to measure video advertising ROI
Impressions don't prove ROI. See how Cars.com IMV connects video campaigns to real lot visits and vehicle sales.
August 13, 2026 | 7 min read
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Video
How to know the moment a lead starts shopping somewhere else
Learn how Cars.com Shopper Alerts notify your team the moment a lead submits an inquiry to another dealer, so you can win them back.
August 4, 2026 | 2 min read
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Expert Article
How transparency wins used car shoppers
Transparency is table stakes for today's used car shoppers. Here's how to go further and give every shopper the confidence to choose your dealership.
July 29, 2026 | 10 min read