Where will my IMV campaigns appear?

Where will my IMV campaigns appear?

In-Market Video (IMV) campaigns reach car shoppers across the platforms they already use — from mobile devices and web browsers to connected TVs and streaming audio services. IMV automatically formats and distributes your creative across top-performing placements to maximize visibility and performance.

In this article, you’ll learn where your IMV campaigns can appear, how campaign tiering affects reach, and what premium channels are available with Tier 3.

1IMV reach by campaign tier

IMV includes three campaign tiers. Each one expands your reach across additional formats and channels:

Tier 1: Online video

  • Desktop & mobile video placements
  • Appear on websites and apps where in-market shoppers consume video content

Tier 2: Streaming expansion

  • Everything in Tier 1
  • Plus connected TV (CTV), streaming devices, and social platforms

Tier 3: Premium inventory

  • Everything in Tiers 1 and 2
  • Plus live sports streaming, podcasts, and digital radio

Channel TypeDescriptionAvailable In
Online Video (OLV)Pre/mid/post-roll or outstream video across the webTier 1+
Connected TV (CTV)Streaming ads on smart TVs, consoles, etc.Tier 2+
Over-the-Top TV (OTT)Internet-delivered streaming on CTV platformsTier 2+
SocialExtension of video ads to social platforms (e.g. Meta)Tier 2+
Live SportsCTV ads during live events on premium sports streamsTier 3 only
AudioAudio-only ads during podcasts, music, and digital radioTier 3 only

Tier 3 premium placements:

If your campaign is Tier 3, your ads can appear in these high-value environments:

Live sports streaming

Your ads are delivered during live events on major sports platforms. Targetable leagues include:

  • NFL, NBA, WNBA, NHL, MLB
  • NCAA football & basketball
  • MLS, UEFA soccer
  • PGA/LIV golf, ATP tennis, NASCAR

Streaming audio & podcasts

Reach car shoppers during music, podcasts, and digital radio across:

  • Spotify
  • iHeartRadio
  • TuneIn
  • SiriusXM

Note: Audio creative is required for podcast and radio placements.

1Example sites where your ads may appear

Your IMV ads may run across top-tier networks and media brands, including:

  • ABC
  • CBS
  • FOX Sports
  • NBC
  • ESPN
  • NHL
  • Paramount Network
  • Comedy Central
  • MTV
  • TLC
  • HGTV
  • Food Network
  • Discovery Channel
  • History Channel
  • Travel Channel
  • Lifetime
  • Cooking Channel
  • National Geographic
  • USA Today

Note: Final placements depend on availability, targeting, and your campaign tier. Live sports and audio placements are exclusive to Tier 3.

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