How to enable or disable financing options on your VDPs

How to enable or disable financing options on your VDPs

Cars.com allows shoppers to explore financing options directly from your Vehicle Detail Pages (VDPs). With a soft credit pull, buyers can view estimated monthly payments, increasing transparency and helping to generate more qualified leads for your team.

In this article, you’ll learn how to check whether financing is currently active on your listings, how to enable or disable it, and how to manage which vehicle types display the option.

To get started

Go to the Cars.com Hub. Click Cars.com, then Dealer Dash.

1 Checking your current status

Before making changes, confirm whether Instant Financing is currently active on your listings.

Option 1: Check your VDPs

Visit one of your vehicle detail pages on Cars.com. If Instant Financing is enabled, you’ll see a “Get Prequalified” button on the listing.

Option 2: Contact your representative

Your Cars.com representative can confirm your Instant Financing status.

2 How to enable financing on your VDPs

If you’d like to activate the financing option:

Contact your Cars.com representative and provide the following:

  • Dealership name and Dealer ID
  • CRM routing information (where leads should be sent)
  • Eligible lenders for soft credit:
    • Capital One
    • Chase
    • Global Lending Services
    • Westlake Lender preferences 

Once setup is complete, the Get Prequalified button will appear on your listings, and shopper leads will begin flowing to your CRM and Automatic.

3 How to disable financing on your VDPs

To remove the financing option entirely:

Submit a written opt-out request to your Cars.com representative. Be sure to include:

  • Dealership name
  • Dealer ID
  • A clear confirmation that you wish to disable financing visibility

Once processed, the Get Prequalified button will be removed from all listings.

4 How to exclude specific inventory types

By default, financing appears on all eligible vehicles. If you need to hide it from specific inventory types (e.g., new or certified vehicles):

To exclude listings:

  1. Log in to your Admin Dash, and click Account Set-up
  2. Click Financing Settings in the top menu
  3. Select Edit Financing Settings
  1. Check the box next to any inventory types you want to exclude
  2. Click Save Financing Settings

This is useful for OEM compliance or internal policy enforcement.

5 When financing may not display on a VDP

Even when the feature is enabled, financing may not appear on a listing if:

  • The vehicle is not priced
  • The vehicle is priced under $500
  • The listing type (e.g., new or certified) is excluded via Admin Dash
  • The dealership is not opted in

If you’ve confirmed none of the above apply but the option still isn’t appearing, reach out to your Cars.com representative for help.

6 How to contact your representative

To contact your rep:

  1. Log in to the Cars.com Hub
  2. Scroll down toward the bottom of the page.
  3. Click the email icon next to your Rep’s info.