How to access your Cars Social report

March 19, 2026

Cars Social dynamically recommends your relevant inventory to our exclusive audience of in-market shoppers after they leave Cars.com — reaching them on Facebook and Instagram with interactive ads that drive them directly to your website VDPs.

The Cars Social report provides a comprehensive summary of your Cars Social performance for the month.

To get started

Go to the Cars.com Hub

1 Find your reporting in the Hub

Once logged into the Hub, click Reporting, then Cars.com.

2 Select Product Specific

Click Product Specific, then the Cars Social report from the dropdown.

3 Review Cars Social performance

Filter your report by: Date Range, Market Zone, or Cost Per Click (CPC) Rate.

The snapshot summary highlights:

Impressions: how many times the ad was viewed on Facebook or Instagram
Unique Shoppers: the distinct number of shoppers that have viewed the ad
Views Per Shopper: how many times each shopper viewed the ad
Leads: how many leads were submitted from Cars Social ads
Clicks: how many times shoppers clicked on the ad from Facebook or Instagram. This includes any engagement with the ad, like scrolling through photos
Estimated Website Transfer Deep Link: how many times shoppers clicked on the ad from Facebook or Instagram that took you to your website
Cost Per Click (CPC): enter in the monthly rate you spend on Cars Social in the CPC Rate filter at the top. The Cost Per Click section within the summary will automatically generate accordingly. If you have multiple units in the same zone, enter the total rate of all units — otherwise the one unit rate will be applied across the rolled up reporting and the CPC will appear inaccurate.
Click Through Rate (CTR):the number of clicks divided by the number of impressions

Reporting Review Cars Social performance

Monthly Social Trend

The monthly social trend bar graph shows the 13-month trend of clicks and estimated Website Transfer deep links.

Top 10 Vehicles by Engagement

View granular impressions and click performance down to the VIN level. Toggle the filter to show the top vehicles shown. You can edit the quantity to be more or less than 10.

Zone Performance Breakdown

Switch the filter to Zone Performance to highlight location-specific metrics on your Cars Social performance, down to the address. If you have multiple units, you can see the performance for each of them in this list.

Inventory Eligibility

For inventory to appear in Cars Social ads, it must comply with Facebook’s vehicle merchandising requirements, such as requiring a minimum of two photos. Ineligible vehicle listings will not be included in Cars Social ads. This report breaks down the percentage of your inventory that is eligible and which required details are missing.