How to use automated review solicitation to build your reputation

Cars.com Premium and Premium+ Marketplace subscribers have access to automated review solicitation, a system that helps your dealership grow review volume on platforms like Cars.com, Google, and Facebook — hands-free. Once enabled, the system sends review requests to your sales and service customers automatically, helping you build your online reputation efficiently.

Note: To confirm that automated review solicitation is active and your DMS is connected, contact your Account Executive or email support@cars.com. 

How it works

During your onboarding process, the Cars.com Customer Onboarding team will collect key dealership and DMS information. This enables a secure connection that captures the necessary data to support automated review requests.

Once active, the system will send daily review requests to recent sales and service customers, based on your DMS data — no manual outreach required.

Benefits of automated review solicitation

• Automated Requests:
  Review invitations are sent automatically each day, streamlining the process and ensuring consistent reputation building.
  
• Smart Targeting:
  The system identifies which platforms (Cars.com, Google, Facebook) need fresh reviews and adjusts distribution based on need.
  
• Verified Customers:
  Reviews submitted through the system display with a Verified Customer badge on Cars.com, increasing shopper trust.