How do I update my target address for VPM or Cars Social?

A target address is the specific geographic area (usually defined by a specific radius around your store) where you want your ads to run. Instead of broadcasting to a whole region, this focuses your spending on the local neighborhoods where your customers actually live. By identifying shoppers in those areas who are actively browsing inventory on Cars.com, we ensure your ads are seen only by nearby people who are currently in the market for a vehicle.

Depending on your needs, updating your target address could allow you to shift your ad spend away from low-performing areas and refocus it in a new area to achieve specific results.

If you need to update your target address, reach out to the correct point of contact. Your Cars.com Account Executive or our Support team can update this on your behalf. 

Reach out to Support

888-252-7731 or support@cars.com