How to add an attribution pixel

How to add an attribution pixel

The attribution pixel powers our AI-driven bidding engine by feeding it real-time conversion data — unlocking smarter targeting, better campaign optimization, and full-funnel visibility into shopper behavior.

In this article, you’ll learn what the attribution pixel does, why it matters, and how to install it on your website — whether you’re using Dealer Inspire or another provider.

What the Attribution Pixel Does

The pixel allows Cars Commerce Media Network to optimize ad delivery based on actual shopper behavior — not just impressions or clicks. It helps connect your media spend to real on-site engagement.

Benefits of installing the attribution pixel

When the attribution pixel is active on your site, your campaigns gain:

  • Conversion-based optimization
    Bidding is driven by actual on-site actions, not just CTR or completion rate.
  • Smarter audience targeting
    Our AI prioritizes shoppers based on live behavioral data — including device, browser, geo, ad format, and placement.
  • Real-time learning and adaptation
    The bidding engine continuously updates based on which actions lead to conversions.
  • View-through conversion tracking
    Understand how many shoppers saw your ad and later visited your site — even without clicking.
  • Full-funnel performance reporting
    Connect impressions and spend directly to actions like VDP views, trade submissions, and lead form completions.

What you miss without the pixel

Without the pixel, campaigns are limited to basic upper-funnel metrics like:

  • Click-through rate (CTR)
  • Video or display view completion

You’ll lose visibility into post-view engagement and miss out on high-value optimization signals that drive real business outcomes.

How to install the pixel on your Dealer Inspire website

No action required. We automatically install the pixel on all Dealer Inspire websites.

How to install the pixel on another provider’s website

If your site is hosted by another provider, ask them to install the following Google Tag Manager container on all pages of your site.

1. Place this script as high as possible in the <head>:

<!-- Google Tag Manager -->
<script>
(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-TV6L3RG');
</script>
<!-- End Google Tag Manager →

2. Place this immediately after the opening <body> tag:

<!-- Google Tag Manager (noscript) -->
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TV6L3RG"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) -->

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