Reporting and Analytics

Learn how to access and leverage your Cars.com reporting metrics for your Marketplace and Reputation products. Gain granular insights to help make data-driven decisions for your dealership.

Learn how to access and leverage your VIN Performance Media report to quickly assess your campaign performance and its impact on your vehicle listings.

Learn how to access and leverage your performance trends report (previously known as your merchandising report for historical inventory).

Learn how to access, understand, and leverage your walk-in demand report to get crucial data on walk-in traffic and what prior online shopping these customers have completed before stepping on to your lot.

Learn how to access and leverage your listing optimizer report (previously known as your merchandising report for current inventory).

Learn how to access and leverage your Demand Signals report within your Cars.com Hub to get quick and crucial insight into which Make and Model vehicles are in demand within your DMA.

Learn how to access and leverage your Connections report in your Cars.com Hub to gain insights into leads and how those shoppers are interacting with your inventory.

Learn how to access and leverage your DMV Market Share report from your Cars.com Hub. Get a clear, competitive snapshot of sales trends and performance across other dealerships within a specific region or DMA.

Learn how to access and leverage your Cars social report within your Cars.com Hub to gauge your social ads performance on Instagram and Facebook.

Learn how to access and leverage your Premier report from your Cars.com Hub to gain insight into how your Premier ads are performing in the market and against competitors.

Learn how to access and leverage your reputation health report in your Cars.com Hub to gain key insight into your overall customer service quality.

Learn how to access and leverage your sales attribution report to measure the true impact of Cars.com on vehicle sales. You’ll get the most out of this report if your DMS is connected with Cars.com Marketplace.