How to leverage video templates

How to leverage video templates

In-Market Video (IMV) delivers your dealership’s video ads to real in-market car shoppers across connected TV, streaming platforms, social media, and digital audio. 

In this article, you’ll learn how to access video templates (for all package levels) and leverage AI inventory video options (for tier 1 and 2 packages).   

How do I get started? 

Initially, your Performance Manager or Account Executive will guide you through the onboarding process to discuss campaign objectives and set up. You can provide your own video assets or utilize our templates. 

We’ve built a library of proven creative campaigns, all of which can be tailored to showcase your brand, offers, and Why Buy message within OEM-compliant designs, and rendered to run on dozens of streaming platforms for maximum reach to our audience of in-market shoppers.

How can I leverage the templates?

Connect with your Performance Manager or Account Executive to walk through our gallery of options once the creative direction and campaign objectives have been established. 

We’ll handle the rest!

CREATIVE LIBRARY

IMV template gif

Note: IMV templates are available for all packages levels. 

How do the AI inventory video ads work? 

Our dynamic AI inventory video ads are available for those in the Tier 2 and 3 package levels. 

The AI inventory video ads make your inventory stand out by automatically rendering each vehicle’s photos and unique details (such as price, mileage, features, specs, etc.) from your inventory feed into short, engaging video ads that foster brand awareness and drive serious buyers to your dealership. 

AI INVENTORY VIDEO

ai inventory gif

Our AI inventory technology: 

  • Connects to your Cars.com inventory feed: We simply connect the feed already powering your Cars.com listings to our AI video technology.
  • Automatically generates videos: When a vehicle is added to your inventory feed, our AI stitches its photos together to create 3D renderings and dynamically pulls in data such as price, mileage, features, and specs. Camera moves, visual effects, and animated titling then bring the vehicle to life in just minutes.
  • Renders within OEM-compliant designs: Each video is generated within OEM brand templates that are pre-designed by our team — ensuring both compliance and quality consistency.
  • Serves the videos across social platforms: The videos are rendered in each of the sizes and formats needed to meet shoppers where they are on TikTok, Instagram, and Facebook.
  • Targets the most likely to buy shoppers: Cars.com’s first-party audience data is integrated within each platform’s ad serving to showcase your inventory to shoppers who have been actively looking for vehicles like yours.

Note: The AI inventory video ads are available for those in the Tier 2 and 3 package levels. 

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