Where will my IMV campaigns appear?

Where will my IMV campaigns appear?

In-Market Video (IMV) campaigns reach car shoppers across the platforms they already use — from mobile devices and web browsers to connected TVs and streaming audio services. IMV automatically formats and distributes your creative across top-performing placements to maximize visibility and performance.

In this article, you’ll learn where your IMV campaigns can appear, how campaign packages affects reach, and what premium channels are available with the Command package.

1IMV reach by campaign package

IMV includes four packages. Each one expands your reach across additional formats and channels:

IMV Ignite

  • Desktop and mobile video placements (OLV)
  • Appear on websites and apps where in-market shoppers consume video content

IMV Convert*

  • Social only

*IMV Convert is a separate, Social-only package 

IMV Surround

  • Everything in Ignite — desktop, mobile, and web video placements
  • Plus connected TV (CTV), streaming devices, and social platforms

IMV Command

  • Everything in Surround — video, social, and streaming TV placements
  • Exclusively includes placements during live sports streaming, podcasts, and digital radio

Note: IMV Convert, Surround, and Command all require an active Cars.com Marketplace subscription. IMV Ignite remains available to all customers regardless of Marketplace status. See How to get started with IMV onboarding for full eligibility details.

Channel TypeDescriptionAvailable In
Online Video (OLV)Pre/mid/post-roll or outstream video across the webIgnite, Surround, 
Command
Connected TV (CTV)Streaming ads on smart TVs, consoles, etc.Surround + 
Over-the-Top TV (OTT)Internet-delivered streaming on CTV platformsSurround + 
SocialExtension of video ads to social platforms (e.g. Meta)Convert +
Live SportsCTV ads during live events on premium sports streamsCommand
AudioAudio-only ads during podcasts, music, and digital radioCommand

Command placements:

If your campaign is in the Command package, your ads can appear in these high-value environments:

Live sports streaming

Your ads are delivered during live events on major sports platforms. Targetable leagues include:

  • NFL, NBA, WNBA, NHL, MLB
  • NCAA football & basketball
  • MLS, UEFA soccer
  • PGA/LIV golf, ATP tennis, NASCAR

Streaming audio & podcasts

Reach car shoppers during music, podcasts, and digital radio across:

  • Spotify
  • iHeartRadio
  • TuneIn
  • SiriusXM

Note: Audio creative is required for podcast and radio placements.

1Example sites where your ads may appear

Your IMV ads may run across top-tier networks and media brands, including:

  • ABC
  • CBS
  • FOX Sports
  • NBC
  • ESPN
  • NHL
  • Paramount Network
  • Comedy Central
  • MTV
  • TLC
  • HGTV
  • Food Network
  • Discovery Channel
  • History Channel
  • Travel Channel
  • Lifetime
  • Cooking Channel
  • National Geographic
  • USA Today

Note: Final placements depend on availability, targeting, and your campaign package. Live sports and audio placements are exclusive to the Command package.

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