How to choose your social taglines 

How to choose your social taglines 

Your Cars Social tagline is the line of text shoppers read in your social ads. Pick the one that matches what you want to promote right now, and change it when your priorities shift.

In this article, you will learn how to match a tagline category to your current priorities, choose from the current Standard, Home Delivery, Buy Online, and Vehicle Acquisition taglines, submit your tagline for your Cars Social enrollment, and request a tagline change later.

1Match a category to your priority

Pick the category that fits what you want shoppers to see:

  • Standard: promotes your current vehicles and offers
  • Home Delivery: promotes vehicle delivery to a shopper’s door
  • Buy Online: promotes buying a vehicle online
  • Vehicle Acquisition: promotes buying cars and trade-ins

Best practice: Choose Home Delivery or Buy Online taglines only if you offer those services today.

2
Choose your tagline

Select the copy icon next to a tagline to copy its exact wording. Replace [Dealership name] with your dealership.

Standard taglines

Still hunting for a new car? Click to check out great offers from [Dealership name]
Searching for options? Check out these vehicle sales from [Dealership name]
Want to make sure you get the best deal? Check out these offers and more from [Dealership name]

Home Delivery taglines

Staying at home? No problem. You can buy online at [Dealership name] and we will bring the vehicle to your doorstep
Staying at home? No problem. [Dealership name] can bring the vehicle and paperwork to your doorstep
Interested in a test drive? [Dealership name] can bring the vehicle to your driveway for you to test drive. No contact, no problem
Shop safely from your home and [Dealership name] will bring your vehicle to you for a test drive. No contact, no problem
Still looking for your perfect vehicle? No need to leave your house, [Dealership name] will deliver it right to your doorstep

Buy Online taglines

Shop. Love. Buy. Do it all online. [Dealership name] will bring the car right to your doorstep
Buy right from your couch. Your perfect car is waiting for you at [Dealership name]
[Dealership name] can put the perfect vehicle right in your driveway all without you leaving your couch

Vehicle Acquisition taglines

Need to sell your current car? No problem. [Dealership name] will buy your car from you!
Wondering what your trade-in is worth? [Dealership name] can give you a quote on your trade-in today
Interested in trading in your existing car? [Dealership name] can buy your current car and help you get into a new one. All in the same day
[Dealership name] will buy your car on the spot, making it seamless for you to transition into a new car
Looking to sell your car today? [Dealership name] will buy your car today. Simple, quick and clean!
Trading in your car is easy with [Dealership name]
[Dealership name] makes trading in your car quick and easy

3Submit your tagline

Share your choice during Cars Social onboarding:

  • Copy the tagline you want
  • Send it to your Account Executive
  • Ask your AE to add it to your Cars Social enrollment form

4Request a tagline change

Update your tagline any time your priorities change:

  • Choose a new tagline from the lists in step 2
  • Contact our Support team at support@cars.com 
  • Include the exact wording of your new tagline in your request

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